We discuss a regional publishing group's hesitation to bring their successful local advertorials online. They wanted an intuitive product for their media consultants to sell and for advertisers to buy, with interactive HTML pages, separate landing pages, and comprehensive campaign management.

If you're looking to monetize inserts in the digital realm, simply using flip page catalogues on your newspaper's website won't suffice. Instead, leverage mobile-first banners and landing pages to create authentic digital campaigns.

We are thrilled to announce that "Transmatico," our brand in the German market, has been ranked number 1 in the annual ranking by "Kress Pro" for digital service providers and agencies for publishers. Out of the 100 largest German media companies surveyed in the "Commercialisation/Advertising" category, a remarkable 16 companies identified Transmatico as their chosen partner.

Dennis Rößler, Managing Director of Funke's Hamburg marketer "Mediahafen," is focused on reviving local advertisers through scalable cross-media offers. Rößler believes that the current crisis presents an opportunity for regional publishers to position themselves as problem solvers for advertisers. To achieve this, Mediahafen has introduced "Smart Ads" in Hamburg, offering a fixed price per ad that includes a banner set, landing page, targeted ad impressions, and a comprehensive reporting dashboard.

Despite the absence of local events, there is still hope for generating advertorial ideas. Through an analysis of over 200 newspapers across the EU and crunching the numbers, a list of 60 advertorial ideas has been compiled. These ideas have been categorized into three types.

The current crisis faced by local advertisers due to lockdowns is just one of the challenges local sales teams are dealing with. Publishers are also reducing hours for their sales teams and ad managers, making it even more difficult to meet advertisers' needs. To overcome these challenges and boost local advertising sales, several issues must be addressed.

Landing Pages are crucial for local advertising campaigns. Four main reasons emphasize the importance of owning and controlling your Landing Page.

Ab 1.1.25 ergänzen Milena Schmid (CDO SWM.N (Südwestmedia Network der SWMH u.a. Stuttgarter Zeitung), Philipp Nadler (CSO Tagesspiegel) und Dennis Rößler (Leiter Werbevermarktung sh:z) das Gremium rund um Yvonne Wenzel (Geschäftsführerin HAAS Media) und Benjamin Haben (Geschäftsführer Falke Media), um gemeinsam innovative digitale Vermarktungsprodukte in der Medienbranche voranzutreiben und Vermarktungs-Entscheider in Verlagen besser zu vernetzen.