Build relevant search engine visibility for your local advertisers at scale.
Smart Marketplace combines landing pages from your advertisers' most successful digital campaigns into a SEO-relevant local business directory that boosts publishers' hyperlocal traffic, drives user engagement, allows for digital-only advertorials and listicles and fosters advertisers' long-term commitments.
Local ads sales
without Smart Marketplace
Advertisers book digital campaigns and landing pages but as soon as the campaign goes offline, the landing pages are lost as well and can't be put to use anymore.
Advertisers and Sales Reps dislike local directories and marketplaces because they are "thin content" and usually do not offer value for advertisers or users.
Landing Pages for digital campaigns absolutely play no role for SEO despite their unique and relevant local content.
Advertisers book digital campaigns as a one-off thing and have no incentive to commit to annual contracts.
Local ads sales
after Smart Ads
The best landing pages and content from digital campaigns stay available for users, advertisers and Google.
With artificial intelligence (AI) and human touch we add value to local business directories by extracting and enriching content from print ads, digital campaigns, flyers, social media profiles and posts, and more.
Contents on landing pages become SEO-relevant and display ads suddenly get a "SEO add-on" that local advertisers understand and appreciate.
Advertisers get an incentive to book long-term contracts to make sure their profile stays on permanently, is part of the category pages and listicles within the directory and can grow in Google only when it is online all the time.
Supercharge Google visibility for your advertisers
We build on the strong brand and visibility of thepublisher news site to generate Google rankings for hyperlocal search termsthat are important for your local advertisers – and the advertiser name itself.We optimize all profiles and create category hubs and listicles for therelevant keywords to build up a strong local SEO-business.
Up-Sell, Cross-Sell & enforce recurring advertiser revenues
Our Smart marketplaces product foster the long termrelationship & commitment between publisher and advertisers. Local companesprofiles and its listicles can be upsold to existing campaigns and add a longterm focus to one-off display ad campaigns as the search engine rankingdisappear when advertisers do not invest in a quarterly or annual subscriptionto the marketplace.
9 Reasons to use
Smart Marketplace
Engaging profiles
with a value-add
Our marketplace profile extract all relevant data from print ads, flyers, brochures and many more and enriches it with the data from website, social media and Google My Business of the advertiser to make sure we have the full aggregated view of all relevant information about each advertiser. To please user and search engines alike.
Full Service & Easy Sell
We make sure that publishers can sell "display ads with a SEO twist" without additional overhead. We build the profile pages out of the landing pages done for "Smart Ads" and allow sales reps to add visibility in search engines to their "Smart Ads" sales pitch for every display ad campaign.
Profitable from Day 1
Full service business model charged per sold ad makes "Smart Ads" an immediate profit center for your company.
AI + Human Touch
Using artificial intelligence enhanced by the love of detail of real humans makes sure 100% of your readers and advertisers are delighted by "Smart Ads".
Publisher DNA
Smartico deeply understands the challenges of news publishers, aligns its business model with yours and always goes the extra mile to make "Smart Ads" a success.
Full Service + Full Sales Methodology
Smartico allows publishers to fully focus on their highest leverage and strongest USP: local ad sales based on strong regional relations with advertisers. Smartico delivers a full sales methodology from pricing, media kits and sales trainings to kick-start these efforts while taking care of 100% of ad production and ad operations.
80%
Is the number of newspapers in Germany, Austria, Switzerland that use "Smart Ads" to boost their local ad sales and that are confidently recommending "Smartico" to their peers.
1.478
Newspaper sales reps successfully onboarded selling "Smart Ads" to 26,788 local advertisers per year.
1 Billion+
Ad impressions served per year!
Start now! It’s easy
Convert Successful Digital Campaigns and Landing Pages into SEO-friendly Local Business Directories
Boost your local advertisers' search engine visibility and engagement with our Smart Marketplace solution. Turn online campaigns into SEO-optimized local business directories that drive impactful store traffic.
Convert Successful Digital Campaigns and Landing Pages into SEO-friendly Local Business Directories
Boost your local advertisers' search engine visibility and engagement with our Smart Marketplace solution. Turn online campaigns into SEO-optimized local business directories that drive impactful store traffic.
