Creating New Local Advertising Revenues for Publishers​

Business Models to leverage the Power of Local Sales Reps at regional publishers. We create new sustainable Local Advertising Revenues by providing intuitive digital and cross-media products for local SMBs for publishers of all sizes, regions and circulations.

Full Service

technology, operations, traffic & campaign management and sales training

Reality Checked

fine-tuned with the best practices of 200+ newspapers across Europe

Success Based

volume based pricing based on our publishers’ sales results





“Smart Ads” offers its clients best-in-class full-service banner creation, landing page design, intuitive performance dashboards and sales trainings for display advertising campaigns at scale.


SMART Magazines

Glossy magazines, line extensions, supplements, advertorials and more have always been a relevant source of additional revenue for publishers.

With a lot of publishers those profitable advertising products remain print-only as there’s no concept how to keep the visual quality of the magazines and at the same time add an instead monetisation to the digital magazine.



“Smart Marketplaces” allows publishers and strong regional brand to build their own fully digital local marketplaces that allows local merchants and advertisers to …

Let’s create new profitable local advertising opportunities together!

Contact us for discussing strategies, concepts and steps how to make local sales reps more successful and share case studies, data points and best practices from 100s of leaders at media companies from all across Europe.


We look forward to talking with you. We can be reached via email, phone and social media and look forward to connecting with you.


Smartico GmbH
Attilastr. 16,
D-12529 Schönefeld
registered in Cottbus with HRB 15640 CB
MD: Christian Scherbel, Simon Kriener

Smart Ads International OOD
53-55 Blvd Gen. Totleben,
BG-1606 Sofia
registered in Sofia with UIC 205388683
MD: Nikolay Lazarov, Christian Scherbel


In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.