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Smart Ads Awards 2024 announced - Congratulations to the Local Advertising Champions

This year's winners show new and creative ways to use Smart Ads to profitably increase digital advertising revenues with local SMB customers.

How Publishers Can Solve Their 'Lemon Market' Problem to Command Higher Ad CPM

In today’s digital ad market, premium publishers are facing a “lemon market” situation. This market theory, developed by economist George Akerlof in 1970, explains why high-quality products often sell for prices that don't reflect their true value. Essentially, when buyers can't tell the difference between superior and inferior products, they opt for the cheaper option.

The End of Cookies: What It Means for News Publishers' Ad Revenues

Cookies are crumbling, and this shift is causing quite a stir in the world of digital advertising. As Google follows Apple's lead in deprecating third-party cookies, news publishers are facing a significant challenge. With 85% of Safari users opting out of tracking, it's likely that Chrome will see similar rates. So, what does this mean for ad revenues for news publishers? Let's break it down.

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Verantwortlicher für journalistisch-redaktionelle gestaltete Inhalte:
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