Online display advertising is all about capturing the attention of the users, while they are not actively shopping for new products or services. This is hard to achieve, due to the lack of purchase intent, so marketers need to get creative and spark the attention of customers with stunning ad creatives. Thanks to the widespread adoption of social media, carousel ads have increased in popularity. In this article we will go over the pros and cons of these display ads from the perspective of local business advertisers.

The primary goal of every business is to generate profit and online publishers make no exception. Maximizing ad revenue potential is easier said than done due to the complexity and the constantly evolving digital landscape. The availability of various software, ad formats and KPIs coupled with the unpredictable user behavior and global competition makes it even harder for executives to focus on what matters most. In this article we will take a look at ad revenue optimization strategies that can help publishers get back on the right track.

Running a restaurant business is hard – it is risky, competition is high and consumer preferences are constantly changing. Offering great food, amazing service, relaxing atmosphere and reasonable prices is not enough to succeed. A clear marketing focus and strategy is no longer a competitive advantage, but rather a must-have if you want to stay in the game. In this blog post we will examine the most common marketing mistakes in the industry and what you can do to avoid them.

Display advertising is a powerful tool for local advertisers to promote their businesses, products, and services to a broad online audience. However, to make the most of this marketing channel, it's essential to improve Click-Through Rates (CTR). A high CTR indicates that your display ads are resonating with your target audience, which leads to an increase in web traffic. In this article, we'll explore effective strategies to enhance CTR for local advertisers using display ads.

In today’s article I will address a topic that never ceases to pique my interest – attention validation in the realm of advertising. Before we go any further, there's a gem I must share with you. It's a white paper by Adnami, aptly titled "Unveiling the Metric That Matters," which has a deep impact on the entire advertising industry. The findings of the study resonate deeply with us over at Smartico, as the metric in question is a pillar of our analytical strategy.

Selling any product or service to small and midsize businesses, needs you to understand your product very well to cater to the special time constraints, needs and purchasing behaviors of SMBs. This is why today we will take a look at some effective sales strategies publishers can implement to communicate with SMB customers more effectively. But first let’s start with defining what differentiates these businesses from the rest.

The latest World Press Trends report has sparked a whirlwind of discourse across the news industry, and I'm no exception - I've got a lot of thoughts to share. Compiled by WAN-IFRA, this report provides us with a comprehensive look at what's happening within our dynamic field. As I go over the report’s findings, I can't help but feel a mixture of excitement and resolve. Let's kick things off on a high note by spotlighting some of the standout statistics and insights that caught my eye.

Businesses are constantly trying to find the best performing channel for their local ads, hoping to achieve the highest possible return on investment. SEO, PPC, Meta ads or even influencer marketing come to mind when trying to achieve this goal. Today we will take a closer look at display advertising, its various types and cover why it is a solution every SMB owner can benefit from.

In today's rapidly evolving digital landscape change is the only constant! Self-serve advertising has taken the world of business by storm handing SMB advertisers the keys to drive their own ad campaigns. The whole concept revolves around simplifying the ad placement process, offering advertisers a platform that is easy to use. They get to create, manage and track their ads, customize their marketing messages and monitor performance in real-time. It sounds even better when you take into account the lack of advertising intermediaries like sales reps and agencies. In this article we will take a look at the pros and cons of self-serve ad platforms and try to answer the question: Is this what local advertisers and regional publishers actually need?