Texas Press Association Annual Convention and Trade Show 2025: A Must-Attend Event for Media and Advertising Professionals

Event Overview
The Texas Press Association (TPA) Annual Convention and Trade Show 2025 is set to take place from June 19 to June 21, 2025, at the modern Embassy Suites by Hilton Denton Convention Center, located at 3100 Town Center Tr, Denton, TX 76201. This premier gathering of industry professionals is the go-to event for media executives, advertising leaders, digital directors, and chief revenue officers looking to explore the latest trends, tools, and technologies shaping the future of the newspaper and media landscape.

With a focus on digital transformation, local and regional advertising, revenue growth strategies, and AI's role in modern journalism, the TPA Convention is a key opportunity for learning, networking, and strategic discussions that will drive your business forward.

Key Focus Areas
At the TPA Annual Convention and Trade Show 2025, attendees can expect a strong lineup of discussions and presentations centered around:

• AI Integration in Digital Advertising: Explore how AI is revolutionizing the way ads are created, targeted, and measured. Learn how automation can drive better engagement and maximize revenue from local and regional advertisers.
• Digital Revenue Strategies: Discover new techniques for optimizing ad inventory, leveraging existing assets, and increasing CPMs through localized advertising. Perfect for digital directors seeking to enhance the profitability of their advertising offerings.
• Content Creation for Today’s Audience: Uncover strategies to craft compelling content that captures quality attention, enhances user engagement, and maximizes the time audiences spend interacting with your digital platforms.
• Open Government and Media Responsibility: Join a bonus session on Open Government, designed to equip publishers with tools to uphold transparency and accountability in the digital age.

Agenda Highlights
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Thursday, June 19, 2025

• 8:00 a.m.: Kick off with the Robert Burns Memorial Golf Tourney (sponsored by Brightspeed).
• 1:00 - 4:00 p.m.: Open Government Training Bonus Session, offering valuable insights for those committed to ethical journalism.
• 5:30 p.m.: Trade Show opens—a key opportunity to explore new tools and technologies (sponsored by eType Services).
• 7:00 p.m.: Officers and Past Presidents Dinner, followed by a Hospitality Reception at 9:00 p.m.

Friday, June 20, 2025

• 7:30 a.m.: Trade Show continues, featuring leading sponsors and exhibitors showcasing innovations in advertising and media.
• 11:45 a.m.: Hall of Fame Luncheon with Golden 50 Awards, celebrating outstanding achievements in the media industry.
• 1:30 - 4:30 p.m.: General Sessions covering AI, local advertising, and digital engagement, with insights from Gold Sponsors like 4 Media and QuinType.
• 5:00 p.m.: An exciting Offsite Event (details TBA)—network with peers in a relaxed setting.

Saturday, June 21, 2025

• 8:30 - 11:00 a.m.: General Sessions continue, covering advanced digital strategies and revenue models.
• 11:30 a.m.: The event culminates with the BNC Awards Banquet, honoring excellence in the field (sponsored by Ad Messenger).
• 1:00 p.m.: The convention concludes—attendees leave with fresh insights, strategies, and connections.

Target Audience
This convention is tailored for media executives, digital directors, advertising managers, and chief revenue officers who are driven to stay ahead in the dynamic world of digital publishing and advertising. Whether you’re a local news publisher looking to maximize ad revenue or a digital leader exploring the latest AI tools, the TPA Convention offers something for every forward-thinking professional in the media landscape.

Relevance and Impact
The TPA Annual Convention is not just another industry gathering—it's a pivotal event for those who want to shape the future of digital media and advertising. As the digital landscape continues to evolve, understanding how to engage audiences, monetize effectively, and leverage AI-driven insights is crucial for long-term success. This convention provides invaluable networking opportunities with industry leaders, technology vendors, and peers who are driving innovation in regional and local markets.

In 2025, digital transformation, ad revenue optimization, and data-driven strategies will dominate discussions, making this event a must-attend for anyone serious about media growth and sustainability. Don’t miss your chance to be part of a gathering that not only informs but inspires.

Reserve Your Spot
Book your accommodation at the Embassy Suites by Hilton Denton Convention Center by June 2, 2025, to secure your stay and be at the heart of the action. Join the Texas Press Association’s Annual Convention and Trade Show 2025, and take a decisive step toward the future of media.

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