The "Pre-Event Brunch zum BDZV Vermarktungsgipfel 2024" is a high-profile, invitation-only gathering organized by Smartico around the BDZV Advertising Sales Summit 2024 in Berlin. This exclusive pre-event brunch will take place at Edge Grand Central Berlin in Germany, serving as a precursor to the main conference, and it will be held on April 23, 2024. Targeted primarily towards media executives and advertising & sales directors, this event will provide attendees with valuable insights and networking opportunities.It consists of a casual breakfast/brunch, engaging colleague exchange, and three short 20-minute keynote presentations.
Event Details
- Organizer: The gathering is organized by Smartico and it complements BDZV (Bundesverband Digitalpublisher und Zeitungsverleger), a prominent association representing digital publishers and newspaper publishers in Germany.
- Location: The pre-event brunch will be hosted at Edge Workspaces / Grand Central Berlin in Germany.
- Date and Time: The event will take place on Tuesday, April 23, 2024 between 10:00 a.m. - 12:00 p.m. CEST, giving attendees an opportunity to kickstart their day with insightful discussions.
- Main Speakers: Esteemed speakers from the media and advertising industry, whose identities may vary from year to year, will deliver keynotes and presentations. These speakers will be experts in their respective fields, sharing their expertise and perspectives on pertinent industry topics.
Target Audience
This event is primarily tailored for media/newspaper executives, sales directors, decision makers in advertising sales, and newspaper publishers. It is especially drafted for attendees of the BDZV Advertising Sales Summit to complement the agenda there with topics that are relevant to the industry but haven’t made it onto the main stage of BDZV due to various reasons.
Main Topic and Relevance
The central theme of this pre-event brunch revolves around the key issues, challenges, and opportunities currently shaping the media and newspaper publishing landscape. We will address topics such as AI, social recruiting, advertising and real estate marketing. The event will provide a platform for attendees to explore innovative strategies, network with industry peers, and gain valuable insights that will be instrumental in their professional growth and success.
In 2023 the agenda of the pre-event brunch was mainly about:
- Agency CEO Julian Mahotkin (Empleo, among others ERGO & GLS) showcaseing the top 3 ads & funnels in the "Social Recruiting" field for SMEs.
- AI Sales Expert Dennis Hilger (COO Dealcode and longtime Head of Sales Facelift) presenting specific use cases for Chat GPT & AI in ad sales.
- Serial entrepreneur Björn Kolbmüller (former founder of Flaconi, among others) explaining why he believes he can challenge Immobilienscout with a new venture in 2023 (Jacasa)
In 2024 we plan to have a look at
- Consequences of abolishing third-party cookies on regional digital advertising sales for newspapers
- Measuring Attention instead of Clicks for Display Ads and establishing an “Attention CPM”
- Sales Hacks for Linkedin and Social Media for Local Advertising Sales
- And an update on Social Recruiting Ads
In summary, the "Pre-Event Brunch for BDZV Vermarktungsgipfel 2024" offers a unique opportunity for media executives and advertising professionals to engage with industry experts, gain valuable knowledge, and prepare themselves for the BDZV Vermarktungsgipfel 2024 conference. It serves as a critical knowledge-sharing and networking event for those invested in the future of newspaper and digital publishing.
