Digiday Programmatic Marketing Summit 2024 - Event Overview
Dates: December 3-5, 2024
Location: Nashville, TN
The Digiday Programmatic Marketing Summit 2024 is a must-attend event for professionals in the programmatic advertising and digital media industry. With the recent extension on the phase-out of third-party cookies, the landscape of programmatic marketing is shifting dramatically. This summit will bring together industry leaders, advertisers, and digital directors to discuss the most pressing challenges and opportunities in a post-cookie world. Attendees will gain critical insights into leveraging first-party data, harnessing AI, enhancing privacy, and more—all to stay ahead in this evolving space.
Key Focus Areas
1. Leveraging First-Party Data
With third-party cookies on their way out, first-party data is the new gold. This summit will dive deep into effective strategies for collecting, activating, and utilizing first-party data, empowering publishers and advertisers to target audiences accurately.
2. AI and Contextual Targeting
AI is revolutionizing programmatic marketing. The summit will explore how AI-driven contextual targeting can replace traditional cookie-based targeting, allowing marketers to deliver relevant ads while maintaining user privacy.
3. Privacy-Centric Solutions
Privacy remains a top priority. Sessions will cover innovative technologies like federated learning and differential privacy, demonstrating how advertisers can balance effective targeting with data protection.
4. Alternative Identity Solutions
As cookies fade out, the spotlight turns to alternatives like unified IDs and other identity solutions. Expect in-depth discussions on how these technologies will play a role in the future of user identification and personalization.
5. Cookieless Measurement and Attribution
Accurate measurement and attribution without cookies are crucial for effective advertising. The summit will cover cookieless tracking methods, helping advertisers adjust attribution models and ensure that campaign performance remains transparent and accurate.
6. Fraud Prevention and Brand Safety
Ad fraud can erode trust and drain budgets. This summit will present robust fraud prevention techniques to safeguard brand investments and ensure ad spend efficiency.
Agenda Highlights
Day 1: December 3, 2024
2:00 PM: Opening Remarks & Key Trends by Seb Joseph, Tim Peterson, and Ronan Shields from Digiday.
2:10 PM: Session with Anthony Scarola, VP of Media & Programmatic Lead at Vayner Media.
4:15 PM: Town Hall Challenge Board & Sandbox Presentations—an interactive session where attendees discuss industry challenges and brainstorm solutions.
5:30 PM: 8-Minute Meetings—networking sessions to connect with key players and innovative platforms.
6:30 PM: Cocktail Reception and networking opportunities.
Day 2: December 4, 2024
9:00 AM: Welcome Back—a recap of key takeaways, hosted by Digiday’s top editors.
9:25 AM: Conversation with Mary Ann Pruitt, President & CEO of Mosaic Media.
11:10 AM: Town Hall Challenge Board & Sandbox Presentation for Agencies—a continuation of problem-solving sessions focusing on agency-specific challenges.
5:30 PM: Another round of 8-Minute Meetings to strengthen business connections.
6:30 PM: Evening social events to foster informal networking.
Day 3: December 5, 2024
9:00 AM: Content Sessions—highlighting the latest trends and innovations in programmatic marketing.
10:45 AM: Closing Remarks—summarizing the event and its key takeaways.
Target Audience
The Digiday Programmatic Marketing Summit 2024 is tailored for media executives, advertising directors, digital leaders, and chief revenue officers. Whether you're managing digital ad strategies for a large publishing company or seeking to improve your programmatic campaigns, this event provides valuable insights and practical takeaways. It’s a prime opportunity to connect with peers, learn from experts, and stay ahead of the rapid changes in digital advertising.
Relevance and Impact
As the digital advertising ecosystem braces for a cookie-less future, the insights shared at this summit will be critical for industry players who need to adapt and thrive. Attendees will gain a deep understanding of how to leverage new technologies, navigate regulatory landscapes, and implement privacy-first strategies without sacrificing performance. This event also offers unparalleled networking opportunities, from structured meetings to casual evening socials, allowing professionals to forge connections that could shape the future of their businesses.
Why Attend?
Learn about the latest trends in programmatic marketing.
Hear from industry leaders and innovators.
Network with peers and potential partners.
Gain practical strategies for navigating the post-cookie world.
Mark your calendar for December 3-5, 2024, and join us in Nashville for three days of transformative insights, strategic discussions, and unparalleled networking opportunities. Whether you're looking to refine your digital ad strategies, explore AI innovations, or find out how to stay privacy-compliant, the Digiday Programmatic Marketing Summit 2024 is the event to attend.
