Organizer and Location
The event titled "Erfolgreich texten in der Kundenbindung" (Successful Texting in Customer Retention) is organized by the Bundesverband Digitalpublisher und Zeitungsverleger (BDZV). It is a digital workshop, indicating an online format.
Dates and Times
Scheduled for September 17 and 18, 2024, the workshop spans over two days with sessions each morning.
Main Topic and Relevance
This event focuses on effective writing techniques for onboarding and customer retention. It is particularly relevant for media executives as it delves into optimizing text content in various digital formats like newsletters, mailings, and landing pages to improve engagement and conversion rates.
Target Audience
The workshop is designed for professionals involved in digital communication and customer engagement, particularly those in the media industry. It is ideal for individuals looking to enhance their skills in writing for customer retention and engagement.
Key Themes and Content
- Effective Writing for Onboarding and Customer Retention: The workshop covers essential criteria for crafting compelling texts in customer onboarding and retention.
- Digital Communication Formats: Focus on optimizing mailings, newsletters, landing pages, and emails to attract and retain customers.
- Language and Brand Consistency: Emphasis on using consistent and attention-grabbing language across all communication channels.
- Targeted and Need-Based Communication: Strategies for tailoring product and service descriptions to specific customer groups and needs.
- Handling Challenging Situations: Techniques for positive, solution-focused, and benefit-oriented communication in complaint management and customer re-engagement.
Additional Information
Speaker: Sigrid Varduhn, a Diplom-Kommunikationswirtin, writing coach, and sales copywriter, will lead the workshop.
Interactive Elements: Participants are encouraged to submit a text sample before the seminar for personalized feedback during the workshop.
Organizational Details: The event is organized by BDZVplus GmbH, a service entity of the Bundesverband Digitalpublisher und Zeitungsverleger, known for hosting numerous events for over a thousand representatives from newspaper publishers annually.
Conclusion
This digital workshop offers a comprehensive learning experience for media professionals, focusing on the art of writing for customer engagement and retention. It combines theoretical insights with practical applications, making it a valuable opportunity for those looking to refine their communication skills in the digital age.
