Display advertising is a powerful tool for local advertisers to promote their businesses, products, and services to a broad online audience. However, to make the most of this marketing channel, it's essential to improve Click-Through Rates (CTR). A high CTR indicates that your display ads are resonating with your target audience, which leads to an increase in web traffic. In this article, we'll explore effective strategies to enhance CTR for local advertisers using display ads.

Selling any product or service to small and midsize businesses, needs you to understand your product very well to cater to the special time constraints, needs and purchasing behaviors of SMBs. This is why today we will take a look at some effective sales strategies publishers can implement to communicate with SMB customers more effectively. But first let’s start with defining what differentiates these businesses from the rest.

The latest World Press Trends report has sparked a whirlwind of discourse across the news industry, and I'm no exception - I've got a lot of thoughts to share. Compiled by WAN-IFRA, this report provides us with a comprehensive look at what's happening within our dynamic field. As I go over the report’s findings, I can't help but feel a mixture of excitement and resolve. Let's kick things off on a high note by spotlighting some of the standout statistics and insights that caught my eye.