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Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google

This article appeared first on inma.org   With frightening regularity, I hear newspaper executives talking about the shortcomings of regional news publishers in digital advertising versus global giants like Google & Facebook. If it is about data, technology, sheer size or their user adoption of… Read More »Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google

How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over time, they realized that the digital transformation had been very successful for larger accounts and local key accounts. But lots… Read More »How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss news publisher Somedia with 18 local and regional weekly and daily newspapers with a total circulation of around 290,000 copies,… Read More »How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit