Best Practices

About: With a total circulation of 60 000 copies “News Verlag” became the leading provider for local and sub-local information in the Miltenberg district in

One of the largest regional publishing groups in Europe has been hesitating for a long time to extend their successful local advertorials from print into

An important part of Tagesspiegel’s growth strategy is the publication of new magazines for relevant target groups. Besides their magazines “Berliner” (lifestyle magazine), “Genuss-Guide” (food

For a long time, local advertisers at “Mühlacker Tagblatt” could only promote their local advertorials about open house days, events, discounts, company anniversaries, etc. in

Wondering how to make money with inserts in digital? No, don’t use flip page catalogues and bury them somewhere in your newspapers’ websites. Automatically build

Very proud to announce that “Kress Pro” made “Transmatico” (our brand in the German market) Number 1 in their annual ranking about digital service providers

Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen” (Hamburger Abendblatt) focuses on the revival of local advertisers through scalable cross-media offers upsold to each

No local events mean no local advertorial ideas? No, there is still hope! We analysed 200+ newspapers across the EU and did some number crunching

Talking to a lot of publishers in Europe over the last weeks, we came to the conclusion that the current crisis of the local advertisers