Petko Rusenov

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss news publisher Somedia with 18 local and regional weekly and daily newspapers with a total circulation of around 290,000 copies,… Read More »How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.

About Wochenblatt Reporter: With a weekly print circulation of almost 1.1 million copies for 16 local editions, German publisher “SÜWE” became a leader in providing digital local news for South-Western German regions of “Pfalz” and “North Badenia”. One of their issues, Wochenblatt, launched their online portal wochenblatt-reporter.de on… Read More »Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.

Case Study: How “News Verlag” generates scalable hyperlocal advertising revenues.

About: With a total circulation of 60 000 copies “News Verlag” became the leading provider for local and sub-local information in the Miltenberg district in Germany. Challenge: Classic online banner advertising as a completely new sales process and product for advertisers and sales teams was ever… Read More »Case Study: How “News Verlag” generates scalable hyperlocal advertising revenues.

Case Study: How these regional media houses instantly realised new digital revenues in local advertorials without internal changes to their processes.

One of the largest regional publishing groups in Europe has been hesitating for a long time to extend their successful local advertorials from print into a corresponding online presence. Main concerns where about internal efforts to bring the advertorials online – for product teams, editorial… Read More »Case Study: How these regional media houses instantly realised new digital revenues in local advertorials without internal changes to their processes.

Case Study: How „Der Tagesspiegel“ digitises their magazines to increase existing revenues and convert new advertisers.

An important part of Tagesspiegel’s growth strategy is the publication of new magazines for relevant target groups. Besides their magazines “Berliner” (lifestyle magazine), “Genuss-Guide” (food guide) and “Landpartie” (rural lifestyle), “Tagesspiegel” reaches over 110,000 sports enthusiasts of all ages with its “Urban Running” and “Urban… Read More »Case Study: How „Der Tagesspiegel“ digitises their magazines to increase existing revenues and convert new advertisers.