July 22, 2022

How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over time, they realized that the digital transformation had been very successful for larger accounts and local key accounts. But lots… Read More »How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management