July 11, 2022

How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit

  Local advertisers make up a large portion of print advertisers but they are still massively underrepresented in digital compared to regional key accounts. Swiss news publisher Somedia with 18 local and regional weekly and daily newspapers with a total circulation of around 290,000 copies,… Read More »How Swiss publisher Somedia is adding a digital component to every SMB print ad at scale and at profit